Level of audience
All (Entry, Intermediate, and Senior Practitioner)
Conference focus track
all
Major goal of the session
Learn how to manage your web presence.
Learning objectives
1. Discover why you need to be aware of your web presence.
2. Learn how to search for your web presence.
4. Explore ways to take control of your web presence to get your meesage out ...your way.
Educational content
If you have something to say that you want others to know about, the best way to get the word out is through the World Wide Web. Whether you want to promote your business, your organization, or your private practice, the Internet can project your message immediately to employers and to prospective, current and past clients. You may have a web presence and not be aware of it. Learn how to control your web presence so that you can get your message out the way you want to, gain a competitive edge, and form alliances with your competitors so everyone wins.
Target audience and area of application
Counselors who are thinking about starting or buidling a private practice, those who counsel entrepreneurs and jobseekers, as well as "intrepreneeurs" (those who work as entrepreneurs within a business or institution), and organizational leaders.
Format
1. Ice breaker - Discover your web presence.
2. Introduction and rationale
2.a. Why it is important to manage your web presence.
2.b. What you hope to get out of this workshop.
3. Overview of agenda
4. Facilitator 1 presents how she uses the Web to promote her group practice, as a welll as to promote her unique offerings within her group practice and offers an exercise for participants to begin to establish their web presence.
5. Facilitator 2 presents several websites and eCommunities that she has set up to promote her private practice and career business and offers an exercise for participants to identify the message that participants want to get out.
6. Q & A
7 Resources and Next Steps
Materials
Each attendee will be given an agenda. Presenters will email to participants a web-linked powerpoint overview of the presentation in a bookmarked PDF format.
Presenters
Marilyn Harryman and Sally Gelardin co-authored a chapter on using cybertools in school counseling for an upcoming book by Jackie Allen on school counseling in the 21st century (Counseling Outfitters, LLC).
Marilyn Harryman
Dr. Sally Gelardin
Diversity
We shall discuss age, sex discrimination, and ethnic background challenges, as well as address multicultural issues.Both presenters serve a broad spectrum of clients, with a variety of ethnic backgrounds, sexual preferences, ages, and individuals with disabilities. Presenter 1's e-learning business is especially suitable for individuals who have mobility, cost and access challenges.
Content Description
Counselors are joining the trend of creating small businesses, either as a sole source of income, or with other work roles. Like our clients, we see growing a business as a viable way to meet the increasing demand for our services. Counseling professionals are no exception. If you have been serving as a counselor or career educator in an academic institution, or if you have worked for a public or private institution for many years, you may be thinking about going out on your own or desire to increase the visibility of the institution where you are employed. Gelardin and Harryman present easy ways to set up a web presence in your own business or for your organization.
References
[1] U.S. Census Bureau. www.census.gov
[2] Hopkins, J. U.S. entrepreneurial spirit remains steady, study finds, USA Today. Posted 9/22/2005 8:45 PM
[3] Fairlie, R. University of California at Santa Cruz
[4] New black businesses drive minority entrepreneur surge. (7/29/05). [Click to view link] . P. 1
Additional Resources
KQED Digital Storytelling
Gelardin, S. Starting and growing a business in the new economy: Successful career entrepreneurs share stories and strategies. NCDA, 2007.
Gelardin, S. Entrepreneur kits for entrepreneurs and for career professionals who support them. (entrepreneurkits.com).
