1. Assess Your Entrepreneurial Strengths
To decide whether to start or grow a business, it can be helpful (with the assistance of a career counselor) to assess your interests, skills, family and other early influences, values, and personality traits. In addition, it can be helpful to examine your inner motivations and learning style preferences.
Examine Your Inner Motivations
Are you primarily a risk-taker, a relationship person, or a peacekeeper? English's
Inner Motivation Exercise can help you to identify your primary motivations for making a decision (such as whether to start or grow a private practice or whether to provide distance and/or in-person counseling).
Determine Your Learning Style Preferences
What is your preferred way of learning? In other words, do you learn best by reading or viewing movies (visual), listening to audiotapes (auditory), writing (kinesthetic), talking (interpersonal), reflecting (intrapersonal)? Following is a decision-making model that emphasizes being present as you think about the future or reflect upon the past. View the
Tightrope Artist Model for Decision-Making (Gelardin, 2006) to determine whether to start a business. The underlying principal of this model is that to make a business decision, it is important to be fully present; i.e., not to let your fear of future failure or regret of past mistakes stand in your way of moving forward.
Assessment Tools Available on the Internet
There are many free and for-fee assessment tools that can help you identify your interests, skills, values, and personality traits (see list in Resources). A free reference for assessing your interests, values, and skills online is
O*Net Online, The Occupational Information Network. Several for-fee entrepreneur assessment tools, available both in paper and online, that can help you figure out if you "have what it takes" to be a successful entrepreneur are available in
Entrepreneur Kits.
2. Research information
O*Net is filled with information that is useful to anyone considering starting a business. This site will also link readers to the Small Business Administration
(SBA) site. SBA is an "independent agency of the federal government to aid, counsel, assist and protect the interests of small business concerns, to preserve free competitive enterprise and to maintain and strengthen the overall economy of our nation"
(About SBA).
In addition to Internet research, you can read books, magazines (such as
Entrepreneur Magazine), and explore a wide variety of resources. You can also conduct informational interviews with private practitioners to learn how they conduct their businesses.
3. Take Action
It's one thing to start a business and another to make it work. Sole practitioners can be lonely if they make business decisions by themselves. To support you in the process of starting and growing a business, I gathered together 16 leading career entrepreneurs (counselors, counselor educators, and coach trainers), who run their own businesses. I asked them to both write about their experiences identifying mentors, getting started, managing challenges, and identifying resources, as well as provide exercises for the reader to perform that can help in the entrepreneurial process. Then I compiled these experts' reflections and exercises into a National Career Development Association (NCDA) monograph,
Starting and Growing a Business in the New Economy: Successful Career Entrepreneurs Share Stories and Strategies. I moderate panels of leading career entrepreneurs all over the country and present workshops on how entrepreneurs and "intrepreneurs" (entrepreneurial practitioners who work within an organization) can enhance their services by employing electronic tools.
A monograph and panel discussions, though helpful in getting you started thinking about starting or growing a business, may not be enough to keep you going. Having run an
Internet-based business for several years, I am aware of the value that technology can offer to new and growing businesses. Therefore, I invited monograph contributors to host
blogs on entrepreneurial topics to which you can respond or through which you can ask questions.
Keywords: entrepreneur decision-making, ppo, sg