What is Internet presence (IP) and why do I care?

This is the concept of leveraging and cultivating multiple Internet-based channels to extend a person's or company's brand beyond a simple Web page or site. In other words, a Web presence encompasses a user's or company's listing in search engines, message boards, Web sites, mini-sites, word of mouth marketing (WOMM), directories, email, MySpace, YouTube and other Web-based vehicles or destinations. Src: Wikipedia

Being "on the internet" is a bit vague and could mean many different things. We use the term "Internet Presence" to describe all or any of the possibilities, but more specifically, being "present" and visible on the internet so that other people can find you. Here are some of the things your internet presence might include:

Access to the internet
E-mail address
Website
Listings in directories, search engines, etc
Other communication tools
Src: http://www.mediacollege.com/internet/intro/presence.html

How to improve your IP

Your LWPS Profile, all of your posts in your personal, professional and community LWPS weblogs, and all the posts of everyone else who refer to you by name will contribute to increasing the scope of your IP.

Google yourself - A quick way to see your IP

Click here to see a list of posts that I set up for various members to use to Google for their IP.

Click Here to view the IP on the current NCDA Board and several non-NCDA Board members - as of June 2006.