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September 2007

September 18, 2007

This material originally appeared in the NCDA entrepreneur monograph, Starting and Growing a Business in the New Economy: Leading Career Entrepreneurs Share Stories and Strategies. Edited by Dr. Sally Gelardin. Copyright National Career Development Association, (2007). Reprinted with permission. These two exercises and many others can be found in the NCDA entrepreneur monograph and in Entrepreneur Kits.


Designed by Robert Chope

Purpose of Exercise
To help you quickly assess your divergent thinking, or how well you think “out of the box.”

Learning Objective
To discover how imaginative you can be.

Target Entrepreneur Population
Aspiring entrepreneurs
Readers of the chapter

Home or office

Time Required
Three minutes for the exercise, one minute for evaluation

Stop watch or watch with a second hand, paper and pencil

On a sheet of paper, jot down all of the probable and improbable uses you can imagine for a brick. Be a little zany with the exercise and stretch your imagination. Count the possibilities when the three minutes are up.

How many uses did you jot down? Building is something that most people use a brick for. But did you consider its utility as a measuring device or weapon or means of percussion?

You may read further about the exercise in Dancing Naked (Chope, 2000). (A copyright transfer is not needed.)

If you came up with more than 10 uses, your divergent thinking and potential to be creative in developing your business are in good shape. If you had less than five uses you might want to try other exercises that can help stimulate your imagination.
Now, try this second exercise.


Designed by: Robert Chope

Purpose of Exercise
To give you an opportunity to discover new and different career counseling services you might offer.

Learning Objective
To become aware of business possibilities that are everywhere around you.

Target Entrepreneur Population
Aspiring and recently launched professionals, although even seasoned professionals may find this to be useful

The reader and possibility the reader’s network of supporters

Home or office

Time Required
Two to three hours minimum

Newspapers, computer with web access, paper and pencil

Get three or four newspapers at a local newsstand and read them thoroughly. Then view five of your favorite Internet websites and five new ones and spend more time exploring the sites than you usually do. From these two sets of resources, the Internet and the print media, what type of service needs do you become aware of with regard to developing a private counseling business? Make a list of these.

What type of clients emerge that seem to be in need of assistance? Make a list of these. Now create a brand new idea for a business and write this down along with the names of people who could help you take this further. Afterwards, determine what new information is needed to launch this business. Then, try to create a vision of a counseling prototype. If you are this far along in the exercise, you have the enthusiasm and curiosity to start your own business.

It might be useful for me to share some of the more unusual contacts that I have had as a career counselor that have generated substantial income, and have been challenging and even intriguing. View these contacts below:
• Consultant to airlines to help business travelers overcome fears of flying
• Consultant to banking industry to counsel bank employees who have been robbed
• Counselor for corporate leaders who have speaking phobias or social phobias
• Consultant to fire departments integrating women into the firehouses
• Consultant to police departments trying to create affirmative action programs
• Consultant on toxic coworkers for many corporations
• Counselor for employees who work with extraordinarily angry clients
• Career counselor for people who can’t pass state bar examinations
• Career counselor for injured dancers of a ballet regarding new careers
• Outplacement counselor for public and private clients
• Keynote speaker for corporate conferences, spiritual organizations, and civic clubs

If you have come up with several ideas like these, you may be well on your way to entrepreneurial success.

Robert Chope, Ph.D.

LWPS Personal Profile

Keywords: bc, bob chope, cca, entrepreneur, sg, teleseminar

Posted by Sally Gelardin @ Entrepreneur | 0 comment(s)

September 20, 2007

In a cafe-like setting, participants will experience a decision-making model to start or grow their career business. They will define entrepreneurial success factors and use informal and formal assessment tools to identify their entrepreneurial style, discriminate between potential and ability, and determine what gaps may need to be filled in order for them to run a successful career practice or business. Participants will explore ways that their entrepreneurial strengths can support the implementation of their vision and mission and will outline steps to implement an action plan.

Topics To Be Covered
  • Become acquainted with a creative approach to entrepreneurial decision-making.
  • Identify entrepreneurial success factors through an analytical assessment process.
  • Develop a valid strategic plan; identify and map out solutions for instant implementation of a private or group practice.

  • Trainer
    Sally Gelardin, Ed.D., NCC, JCTC, DCC is the author of "The Mother-Daughter Relationship: Activities for Promoting Lifework Success" and "Starting and Growing a Business in the New Economy: Successful Career Entrepreneurs Share Stories and Strategies" (NCDA, 2007). Gelardin was past president of the California Career Development Association (CCDA).

    Dr. Gelardin is an active member of the National Career Development Association (NCDA) and the American Counseling Association (ACA). She is creator of the Job Juggler's online Job Search and Lifelong Employability Program and produces Entrepreneur Kits for career professionals who run their own businesses. Dr. Gelardin teaches the Career Development Facilitator and CDF Instructor curriculum, the Family Caregiver Counselor Certificate Program, and distance-delivered courses for career practitioners. Contact sal @gelardin.net or call 415.312.4294. Personal Profile.

    Posted by Sally Gelardin @ Entrepreneur | 0 comment(s)