Designed by Darrell Luzzo 

Purpose of Exercise 
To help you quickly assess your readiness to engage in entrepreneurial activities.

Learning Objective 
To evaluate the degree to which you are prepared to be an entrepreneur.

Target Population

K-12 students
Aspiring entrepreneurs 
CCA Tele-Interview Participants

Setting 
Home, school, or office 

Time Required 
Ten minutes 

Materials 
Paper and pencil (or a computer/word processor)

Instructions 
On a sheet of paper (or in a Word document), answer each of the following questions, which are directly aligned to the four pillars of entrepreneurial thinking: (1) If you were to create a creative, innovative solution to an existing need, what would you create? What “need” would you fill? (2) Who would comprise your potential customer base? To whom would you want to market or promote your new product (good or service)? (3) What is your level of confidence regarding the likelihood of succeeding in your entrepreneurial endeavor? Are you extremely confident that you would succeed in bringing your concept to market? Are you somewhat confident? (4) How would you market or promote your product? What strategies would you use to “get the word out?” 

Discussion and Analysis
The degree to which your responses indicate a readiness to engage in entrepreneurial activities depends on four factors: (1) FILL A NEED: Do you have a clear concept or idea for a new product (good or service)? Is there a clear “need” in the marketplace that exists that your product would fulfill? (2) KNOW YOUR PRODUCT AND CUSTOMER: Do you have a clear sense regarding those who would purchase your product? Are you convinced that there is a market for your product? (3) BELIEVE IN YOURSELF: Are you completely (or nearly completely) confident in your ability to be successful in your entrepreneurial endeavor? One’s “entrepreneurial self-efficacy” is a key indicator of success. (4) MARKET, MARKET, MARKET: Do you have a solid plan for marketing and promoting your product? How likely are your specific strategies for “getting the word out” to be successful in generating new business?

References 
Farrell, L. C. (2003). Getting entrepreneurial: Creating and growing your own business in the 21^st century. Lessons from the world’s great entrepreneurs. John Wiley & Sons: Hoboken, NJ.

 

Darrell A. Luzzo, Ph.D.

President

Strategic Partnerships, LLC

9800 Mount Pyramid Court, Suite 400

Englewood, CO  80112

voice: 303-256-6751

cell: 703-226-9451

fax: 303-256-6752

email: darrell.luzzo@SP2LC.com

web: www.SP2LC.com

 

Moving From "Intrepreneur" to Entrepreneur While Leading a National Organization
Many of us have moved from working for an organization (public or private) to working as a consultant.  Some of us have started and grown (or are in the process of starting and growing) our own businesses.  Interwoven with these career moves are continuing education - earning degrees and certificates,  volunteering our services in organizations, and maintaining a personal life - significant other, family, friends, community, hobbies. How does one fit these pieces together so they work in harmony?  Darrell Luzzo, current president of the National Career Development Association,  shares secrets about how he has fit the pieces of his life together:  his publications, his organizational contributions, his academic career, and his   "intrepreneurial" and entrepreneurial adventures. Discover how you can jump on his bandwagon!

What Is The Size And Duration Of This Seminar? 40 hours

What Is The Organization That Grants The Credentials? ADEC (Association of Death Education and Counseling) 

What Is This Certification Program? The training is carefully designed to both encourage personal growth and professional expertise. The teaching modality alternates theoretical presentations with experiential sessions to fully address the comprehension and integration of the knowledge that Degriefing presents. My esteemed colleague Antonio Sausyswill be offering the somatic vehicle for integration, 'Yoga for Grief Relief', demonstrating the premise that "grief is the most available untapped resource for personal transformation". Pre-registration and interview are required. This course is not recommended for the newly bereaved.  Tuition $1350.00 with 10% early bird discount if paid 30 days in advance and 15% early bird discount if paid in full 60 days before the start date. (all training materials included)

Who Can Enroll In One Of The "Open" Enrollment Certification Training Sessions? 

Can Organizations Sponsor "Closed" Training Sessions For Their Staff Members? 

Will A Certificate Be Granted? CEU's are available for: California Nurses, MFT's, Social Workers and Psychologists...and those applying for Thanatology Credits through ADEC (Association of Death Education & Counseling)

Continuing Education Hours 40 hours

What Organizations Have Featured Our Training And Certification Workshops? Miner's Colfax Medical Center, Boca Raton, New Mexico, California Pacific Medical Center Pacific Heights Campus,  International Yogatherapy Conference, Abington Memorial Hospital, Willow Grove, Pennsylvania. Degriefing presentation to the hospital staff and members of Safe Harbor

 

Great teleclass.  Dan provided some great insights in a clear and easy to understand way. name optional:  Lou Ballester

 

Excellent!  

 

Very interesting, organized and thought provoking. thank you, Constance Stevens

 

Daniel was very forthcoming and a wonderful guest. Sally, you've picked some great guests to interview. I've enjoyed them all. Daniel spun multiple theories together very well - Bolles, Krumboltz, Seligman, etc. - and simply, creatively, organizes the usefulness of each part of the 3-legged stool in the career process. I'm sure the success of the manga format will be quickly realized. I plan to buy it and pass it around to family members and clients.

Thank you for a great hour! Very enjoyable. Mary Lynne 

 

I enjoyed hearing quite a different perspective on career development topics with regard to the six lessons.  Some of which I heard ring true and others that provided me with a dimensional intent that inspires me to think out of the box.  The experience was well worth my time and very convenient.  Thank you. Bernadette Amato 

 

 

An excellent and insightful presentation by one of my favorite authors. Mr. Pink's conversation with us was engaging, energetic, refreshingly counterintuitive. To my way of thinking, that means it was right on! Thank you for providing this opportunity.  Barry Davs

 

I was quite excited to hear directly from Daniel Pink. I read "A Whole New Mind" last year and have always felt that creativity and looking at a problem from multiple viewpoints is generally more productive than  linear model. Still, I do think his ideas seem to be too simplistic and perhaps more media driven than content driven. I am intrigued by Pink's upcoming manga publication, "The Adventures of Johnny Bunco..." and hope that it has something solid to offer the younger generation with regard to career management.  I have a son almost 21 and two nephews in their 20's on whom I will "field test" the graphic novel. I do wish Dan had answered the second part of my question about "A Whole New Mind"--that is, if he re-wrote it in a R-brain manner, wouldn't it have more images and perhaps mind-mapping graphics rather than so much text?  I had other questions to ask about that book, but I'm glad Sally kept us focused on the building a business theme rather than going! off on another direction (which my questions would have done). This was WELL worth the time and effort, and I look forward to participating in other teleinterviews! Damona Sain

 

Helpful and thought provoking.

 

I found his discussion about "monga" /comic books in Japan, very interesting as was his"Six Key things or ideas" needed for a successful career." He's a good  speaker and his "personalization" made his discussion even more interesting and informative. I had heard him speak once before and had previously read one of his earlier books.You made a good choice!! Gil  Benjamin,MCC,NCCC 

 

 

 

Dr. Darrell Anthony Luzzo is the President of the National Career Development Association, a position he has held since August of 2007. He also serves as the President of Strategic Partnerships LLC, a for-profit company that provides fiscal and human resource solutions to large corporations, small businesses, non-profit organizations, foundations, and institutions of higher education. Dr. Luzzo obtained his bachelor’s degree in psychology and his master’s and doctorate degrees in education from the University of California, Los Angeles (UCLA).

Dr. Luzzo's career includes executive-level assignments with JA Worldwide/Junior Achievement (2001-2007), National Career Assessment Services, Inc. (2000-2001), Mt. Hood Community College (1999-2001), and ACT, Inc. (1997-1999). Dr. Luzzo’s full-time and adjunct academic/teaching assignments with several colleges and universities have included Colorado State University, the University of Northern Colorado, the University of Iowa, Auburn University, Texas A&M University—Corpus Christi, the University of Northern Alabama, St. Ambrose University, and Johnson County Community College. Dr. Luzzo has operated a private career counseling practice and has assisted other career counselors in preparing to start their own private practice and consulting businesses. In addition to his service on the Board of the National Career Development Association, Dr. Luzzo has held active leadership positions in the American Education Research Association, the American Psychological Association, and the American Counseling Association.

Dr. Luzzo’s particular expertise in career development and entrepreneurship includes the development of over a dozen new curriculum projects addressing the interrelated issues of career development, entrepreneurship, and financial literacy during his six year tenure at JA Worldwide. He is the author of over 60 refereed journal articles, editor of Career Counseling of College Students: An Empirical Guide to Strategies That Work (APA Books, 2000), and author of two college student development texts: Making Career Decisions That Count: A Practical Guide (Prentice Hall, 2008, 2002, 1997) and Overcoming the Hurdles to Academic Success: Strategies That Make a Difference (Houghton Mifflin, 2003).

Darrell and his wife, Tanya, live in Parker, Colorado, with their eight children.

You are welcome to submit an article to the upcoming National Career Development Association monograph on "Career and Caregiving:  Putting the Pieces Together." 

 

Here are the parameters:

 

1. Include both career and caregiving and how they relate in your life.

2. Include an activity that can be applied by the reader to his/her own career/caregiving situation.

3. Write about your own experiences or about the experiences of your clients/students/workshop participants juggling career and caregiving.

4. Note: Career used to include just those work activities that produced something of economic value or of service to others, but now it is considered the progression of purposeful activities that you engage in throughout your life, including lifelong learning, caregiving and retirement. Living life fully is a career in itself!

5.Describe what is unique about your approach to juggling career and caregiving.

 

You may be at any stage in the caregiving process: (a) the midst of caregiving, (b) recovering from a caregiving situation, (c) in a position where you have been a caregiver and are not currently a caregiver, (d) expecting or not expecting to be a caregiver in the near future. At whatever stage you are, you have the intention of weaving caregiving into your career and sharing with others.

 

Explain how career and caregiving fit into where you are now and how caregiving has impacted or is impacting your career. My associate, Roberta Floyd says, "Do not do unto others until you have done unto yourself." In other words, look at your own situation and share what you know from personal experience. Do you own activity before sharing it with others. This monograph is built upon the belief that others can learn from you more by identifying with your story (or the stories of your clients) and then applying your approach to their own situation than by just following a "how-to" list of recommendations without context.

 

The monograph will be divided into the following sections:

 

1. Introduction

2. Preparing for caregiving 

3. In the midst of caregiving 

4. Recovering from caregiving

5. Moving forward

 

Choose one of these stages and write your story from the perspective of being in this stage of caregiving.  If you would like to contribute, send an e-mail to Sally Gelardin

Career professionals know how important support systems are in making a career change, looking for a job or making a personal transition. Becoming a family caregiver is a major transition that can affect both personal and work life.  From the perspective of a loved one being cared for, Gail Liebhaber courageously shares insights into building both internal and external sources of support. As caregivers, Leslie Dashew and Ruvin Liebhaber describe how they built external sources of support and give tips for caregivers in ways to coordinate caregiving responsibilities of the support team. Jacqueline Marcell and Pamela McLean discuss their personal experience with Dementia and Alzheimer’s and offer strategies for developing internal and external sources of support specific to these two illnesses. 

Career professionals know how important support systems are in making a career change, looking for a job or making a personal transition. Becoming a family caregiver is a major transition that can affect both personal and work life.  From the perspective of a loved one being cared for, Gail Liebhaber courageously shares insights into building both internal and external sources of support. As caregivers, Leslie Dashew and Ruvin Liebhaber describe how they built external sources of support and give tips for caregivers in ways to coordinate caregiving responsibilities of the support team. Jacqueline Marcell and Pamela McLean discuss their personal experience with Dementia and Alzheimer’s and offer strategies for developing internal and external sources of support specific to these two illnesses. 

The Family Caregiver Alliance identifies five main reasons for conducting a caregiver assessment and lists areas that need to be addressed. Ken Keis presents an assortment of online and hard copy tools that can be used to assess caregiver strengths and to identify areas where they could use support. I asked Ken to contribute to this issue because he approaches assessment from a “whole person” viewpoint. I believe that whole person wellness is especially important for caregivers since they are often coping with long-term stressful situations. With knowledge and experience in administering assessment tools, counselors can (a)  show caregivers how to access appropriate assessment tools, (b) help caregiver clients interpret results, and (c) assist caregivers in developing strategies to apply their strengths and needs to specific caregiving situations.

• Developing a Wellness Model of Family Caregiving Counseling
• Identifying Caregiver Stressors and Assessing Strengths of the Caregiving Team
• Providing Family Caregiving Services for Diverse Populations
• Discovering How To Gather Family Caregiver Information and Resources
• Using Technology To Support Family Caregivers
• Counseling the Family Caregiver Support Team
• Applying a Short-Term, Caregiver Counseling Transition Process
• Creating a Family Caregiver Counselor Program or Practice
• Employing Public Relations and Marketing Strategies to Promote Your Program/Practice
  
• Becoming Aware of Family Caregiver Ethical Guidelines and Legislation